Making and selling cars : innovation and change in the U.S. automotive industry /

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The automobile has shaped nearly every aspect of modern American life. This text documents the story of the automotive industry, which, despite its power, is constantly struggling to assure its success.

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Rubenstein, James M.
Format: Électronique eBook
Langue:Inglés
Publié: Baltimore : Johns Hopkins University Press, 2001.
Sujets:
Konsum-, Bau- und Sparverein Produktion
Automobile industry and trade > United States.
Automobiles > Industrie et commerce > États-Unis.
BUSINESS & ECONOMICS > Industries > Service.
Automobile industry and trade
Kraftfahrzeugindustrie
Verkauf
Auto-industrie.
Vernieuwing.
Industrie automobile > États-Unis.
Automobiles > Marketing.
United States
USA
USA > Kraftfahrzeugindustrie > Produktion
USA > Kraftfahrzeugindustrie > Verkauf
Accès en ligne:Texto completo
Description
Résumé:The automobile has shaped nearly every aspect of modern American life. This text documents the story of the automotive industry, which, despite its power, is constantly struggling to assure its success.
Description matérielle:1 online resource (ix, 401 pages) : illustrations
Bibliographie:Includes bibliographical references (pages 371-386) and index.
ISBN:0801873711
9780801873713
0801867142
9780801867149
9780801888533
0801888530

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