Global business alliances : theory and practice /
Annotation
Call Number: | Libro Electrónico |
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Main Author: | |
Format: | Electronic eBook |
Language: | Inglés |
Published: |
Westport, Conn. :
Quorum Books,
2002.
|
Subjects: | |
Online Access: | Texto completo |
Table of Contents:
- Competition and cooperation
- Theoretical foundations
- International business strategy and alliances
- Equity alliances
- Non-equity alliances
- Global alliances in the automobile manufacturing industry
- Global alliances in the pharmaceutical industry
- Global alliances in the airline industry
- Global alliances in the telecommunications industry
- Alliance management.