Global business alliances : theory and practice /
Annotation
Cote: | Libro Electrónico |
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Auteur principal: | |
Format: | Électronique eBook |
Langue: | Inglés |
Publié: |
Westport, Conn. :
Quorum Books,
2002.
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Sujets: | |
Accès en ligne: | Texto completo |
Table des matières:
- Competition and cooperation
- Theoretical foundations
- International business strategy and alliances
- Equity alliances
- Non-equity alliances
- Global alliances in the automobile manufacturing industry
- Global alliances in the pharmaceutical industry
- Global alliances in the airline industry
- Global alliances in the telecommunications industry
- Alliance management.