The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth /

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How to harness the awesome power of "word of mouth."

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Silverman, George, 1942-
Format: Electronic eBook
Language:Inglés
Published: New York : AMACOM, 2001.
Subjects:
Word-of-mouth advertising.
Marketing.
Marketing
Bouche-à-oreille (Publicité)
marketing.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Word-of-mouth advertising
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