Silverman, G. (2001). The secrets of word-of-mouth marketing: How to trigger exponential sales through runaway word of mouth. AMACOM.
Cita Chicago Style (17a ed.)Silverman, George. The Secrets of Word-of-mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth. New York: AMACOM, 2001.
Cita MLA (8a ed.)Silverman, George. The Secrets of Word-of-mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth. AMACOM, 2001.
Precaución: Estas citas no son 100% exactas.