One-to-one web marketing : build a relationship marketing strategy one customer at a time /

With its unique focus on customer-oriented marketing strategy, One-to-One Web Marketing immediately became a bestseller among Internet business books when it was first published in 1998. Now in a second edition, this is still the only comprehensive resource for understanding and applying the latest...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Allen, Cliff, 1948-
Otros Autores: Kania, Deborah, 1963-, Yaeckel, Beth
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : John Wiley, 2001.
Edición:2nd ed.
Temas:
Internet marketing.
Market segmentation.
Web sites > Design.
Internet advertising.
Marketing sur Internet.
Segmentation du marché.
Sites Web > Conception.
Publicité sur Internet.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Exports & Imports.
Internet advertising
Internet marketing
Market segmentation
Web sites > Design
Internet.
Segmentering.
Websites.
Reclame.
Relatiemarketing.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • One-to-One Web Marketing Overview
  • One-to-One Web Site Personalization
  • One-to-One E-Mail
  • One-to-One Web Advertising and Promotion
  • One-to-One Web Community
  • One-to-One Web Data Analysis
  • One-to-One Web CRM
  • One-to-One Web Collaboration
  • One-to-One Web Privacy
  • The One-to-One Web Marketing Future.

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