One-to-one web marketing : build a relationship marketing strategy one customer at a time /

With its unique focus on customer-oriented marketing strategy, One-to-One Web Marketing immediately became a bestseller among Internet business books when it was first published in 1998. Now in a second edition, this is still the only comprehensive resource for understanding and applying the latest...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Allen, Cliff, 1948-
Other Authors: Kania, Deborah, 1963-, Yaeckel, Beth
Format: Electronic eBook
Language:Inglés
Published: New York : John Wiley, 2001.
Edition:2nd ed.
Subjects:
Internet marketing.
Market segmentation.
Web sites > Design.
Internet advertising.
Marketing sur Internet.
Segmentation du marché.
Sites Web > Conception.
Publicité sur Internet.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Exports & Imports.
Internet advertising
Internet marketing
Market segmentation
Web sites > Design
Internet.
Segmentering.
Websites.
Reclame.
Relatiemarketing.
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