One-to-one web marketing : build a relationship marketing strategy one customer at a time /

With its unique focus on customer-oriented marketing strategy, One-to-One Web Marketing immediately became a bestseller among Internet business books when it was first published in 1998. Now in a second edition, this is still the only comprehensive resource for understanding and applying the latest...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Allen, Cliff, 1948-
Otros Autores: Kania, Deborah, 1963-, Yaeckel, Beth
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : John Wiley, 2001.
Edición:2nd ed.
Temas:
Internet marketing.
Market segmentation.
Web sites > Design.
Internet advertising.
Marketing sur Internet.
Segmentation du marché.
Sites Web > Conception.
Publicité sur Internet.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Exports & Imports.
Internet advertising
Internet marketing
Market segmentation
Web sites > Design
Internet.
Segmentering.
Websites.
Reclame.
Relatiemarketing.
Acceso en línea:Texto completo
Descripción
Sumario:With its unique focus on customer-oriented marketing strategy, One-to-One Web Marketing immediately became a bestseller among Internet business books when it was first published in 1998. Now in a second edition, this is still the only comprehensive resource for understanding and applying the latest technologies, tools, products, and solutions for one-to-one marketing on the Web. With 40% new material, the Second Edition features a full arsenal of checklists, flowcharts, templates, vendor lists, scripting examples, and other tools and information that readers can use to evaluate and implement.
Notas:"Wiley computer publishing."
Includes index.
Descripción Física:1 online resource (xv, 351 pages) : illustrations
ISBN:0471013714
9780471013716

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