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Understanding audiences : learning to use the media constructively /

This text examines how audiences develop their perceptions of reality based on what they see in the media. It is appropriate for students in media effects, psychology of media, media and society, and audience analysis.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Wicks, Robert H.
Format: Electronic eBook
Language:Inglés
Published: Mahwah, N.J. : Lawrence Erlbaum Associates, 2000.
Series:LEA's communication series.
Subjects:
Online Access:Texto completo