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Understanding audiences : learning to use the media constructively /

This text examines how audiences develop their perceptions of reality based on what they see in the media. It is appropriate for students in media effects, psychology of media, media and society, and audience analysis.

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Wicks, Robert H.
Format: Électronique eBook
Langue:Inglés
Publié: Mahwah, N.J. : Lawrence Erlbaum Associates, 2000.
Collection:LEA's communication series.
Sujets:
Accès en ligne:Texto completo
Description
Résumé:This text examines how audiences develop their perceptions of reality based on what they see in the media. It is appropriate for students in media effects, psychology of media, media and society, and audience analysis.
Description matérielle:1 online resource (xv, 241 pages) : illustrations
Bibliographie:Includes bibliographical references and index.
ISBN:0585354103
9780585354101
9781410601018
1410601013