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Newsjacking posdigital : el secuestro de noticias en la estrategia de comunicación /

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Bibliographic Details
Call Number:	Libro Electrónico
Main Authors:	Coll Rubio, Patricia (Author), Micó, Josep Lluís (Author)
Other Authors:	Herrero, Toñi (contributor agent of text.)
Format:	Electronic eBook
Language:	Español
Published:	Barcelona : Editorial UOC, [2019]
Edition:	Primera edición en formato digital.
Series:	Manuales (Editorial UOC). Comunicación.
Subjects:	Internet marketing. Mass media > Moral and ethical aspects. Advertising campaigns. Electronic books.
Online Access:	Texto completo

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