Neuromarketing y neuroeconomía : código emocional del consumidor /

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Cisneros Enríquez, Andrés (Author)
Format: Electronic eBook
Language:Español
Published: Bogotá, D.C. : Ecoe Ediciones, [2012]
Series:Colección Ciencias administrativas. Área Mercadeo y ventas.
Subjects:
Neuromarketing.
Neuroeconomics.
Marketing > Psychological aspects.
Consumption (Economics)
Electronic books.
Online Access:Texto completo
Description
Physical Description:1 online resource : illustrations.
Bibliography:Includes bibliographical references.
ISBN:9781449279592

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