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MKTG, 13th Edition

MKTG from 4LTR Press connects students to the principles of marketing-bringing them to life through timely examples showing how they're applied at the world's top companies every day.

Bibliographic Details
Main Author: Charles W. Lamb; Joe F. Hair; Carl McDaniel (Author)
Format: Book
Language:Inglés
Published: United States of America : Cengage Learning, 2020
United States of America :
Edition:13th edition
Subjects:
Online Access:Texto completo
Description
Summary:MKTG from 4LTR Press connects students to the principles of marketing-bringing them to life through timely examples showing how they're applied at the world's top companies every day.
Physical Description:1 online resource
ISBN:9780357127889