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e-Consumers in the Era of New Tourism
This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also d...
| Call Number: | Libro Electrónico |
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| Corporate Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Singapore :
Springer Nature Singapore : Imprint: Springer,
2016.
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| Edition: | 1st ed. 2016. |
| Series: | Managing the Asian Century,
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| Subjects: | |
| Online Access: | Texto Completo |