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E-Services Opportunities and Threats - Journal of Value Chain Management, Vol. 1, No. 1/2 (Special Issue) /

This volume presents the best papers of the special issue 'E-Services' of the Journal of Value Chain Management. In association with the Marketing Center Muenster (University of Muenster, Germany) and the Center for Services Marketing and Management (Florida Atlantic University, USA), the...

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Bibliographic Details
Call Number:Libro Electrónico
Corporate Author: SpringerLink (Online service)
Other Authors: Evanschitzky, Heiner (Editor), Iyer, Gopalkrishnan R. (Editor)
Format: Electronic eBook
Language:Inglés
Published: Wiesbaden : Deutscher Universitätsverlag : Imprint: Deutscher Universitätsverlag, 2007.
Edition:1st ed. 2007.
Series:Applied Marketing Science / Angewandte Marketingforschung,
Subjects:
Online Access:Texto Completo