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Strategies in Markets for Experience and Credence Goods
The quality and characteristics of industrial and consumption goods are often not revealed until after consumption. However, the decision to buy these products must be made before buying. Many strategies and instruments for signalling and screening have been developed in the economic world in order...
| Cote: | Libro Electrónico |
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| Format: | Électronique eBook |
| Langue: | Inglés |
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Wiesbaden :
Deutscher Universitätsverlag : Imprint: Deutscher Universitätsverlag,
2007.
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| Édition: | 1st ed. 2007. |
| Collection: | Markt- und Unternehmensentwicklung Markets and Organisations,
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| Accès en ligne: | Texto Completo |