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Coordinating Internet Sales with Other Channels A Performance Measurement Model /
Since the Internet has become a common tool of daily life, many companies have introduced e-commerce channels in addition to their traditional sales channels. Such e-commerce channels typically share the same markets with traditional channels which exposes them to a set of chances and challenges. In...
| Call Number: | Libro Electrónico |
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | Inglés |
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Wiesbaden :
Gabler Verlag : Imprint: Gabler Verlag,
2009.
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| Edition: | 1st ed. 2009. |
| Subjects: | |
| Online Access: | Texto Completo |