The Marketing-Sales-Finance Triangle An Empirical Investigation of Finance-Related Interactions & Managerial Challenges Among Marketing, Sales, and Finance Actors /

Even though marketing, sales, and finance topics are interrelated, little is known about how the departments concerned work together in organizations. Building on 78 face-to-face interviews with managers from all three functions, Dirk Weissbrich explores the marketing-sales-finance triangle (MSF-tri...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Weissbrich, Dirk (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, 2009.
Edición:1st ed. 2009.
Temas:
Business.
Management science.
Marketing.
Business and Management.
Acceso en línea:Texto Completo

MARC

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245 1 4 |a The Marketing-Sales-Finance Triangle  |h [electronic resource] :  |b An Empirical Investigation of Finance-Related Interactions & Managerial Challenges Among Marketing, Sales, and Finance Actors /  |c by Dirk Weissbrich. 
250 |a 1st ed. 2009. 
264 1 |a Wiesbaden :  |b Gabler Verlag :  |b Imprint: Gabler Verlag,  |c 2009. 
300 |a 218 p.  |b online resource. 
336 |a text  |b txt  |2 rdacontent 
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338 |a online resource  |b cr  |2 rdacarrier 
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505 0 |a Conceptual Foundations -- Methodology -- An Organizational Design Perspective on the MSF-Triangle -- Interaction Fields and Decision Areas in the MSF-Triangle -- Specific Contributions and Roles in the MSF-Triangle -- Key Managerial Challenges in the MSF-Triangle -- Fundamental Developments in the MSF-Triangle -- Conclusion. 
520 |a Even though marketing, sales, and finance topics are interrelated, little is known about how the departments concerned work together in organizations. Building on 78 face-to-face interviews with managers from all three functions, Dirk Weissbrich explores the marketing-sales-finance triangle (MSF-triangle), and identifies and describes eight key interaction fields and decision areas. The author analyses each function's value adding role in the MSF-triangle and explains why an effective cooperation between marketing, sales, and finance is crucial for company success. Furthermore, managerial challenges and fundamental changes in management practices of the MSF-triangle are discussed. 
650 0 |a Business. 
650 0 |a Management science. 
650 0 |a Marketing. 
650 1 4 |a Business and Management. 
650 2 4 |a Marketing. 
710 2 |a SpringerLink (Online service) 
773 0 |t Springer Nature eBook 
776 0 8 |i Printed edition:  |z 9783834919212 
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950 |a Business and Economics (SpringerNature-11643) 
950 |a Business and Management (R0) (SpringerNature-43719) 

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