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Technology Acceptance of Connected Services in the Automotive Industry
Telematics in the automotive industry are the most popular example of Connected Services. But despite their implementation in several million of vehicles worldwide, there has only been little consideration in research. Clemens Hiraoka analyzes the entire customer lifecycle from awareness, acceptance...
| Call Number: | Libro Electrónico |
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| Main Author: | |
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Wiesbaden :
Gabler Verlag : Imprint: Gabler Verlag,
2009.
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| Edition: | 1st ed. 2009. |
| Series: | Applied Marketing Science / Angewandte Marketingforschung,
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| Subjects: | |
| Online Access: | Texto Completo |
Table of Contents:
- to Connected Services
- Scoping the research focus through theoretical foundations
- Experiencing Connected Services in the automotive industry
- Forming the conceptual framework into a research model
- Winning insights from quantitative data analysis
- Developing Connected Services today and tomorrow.