Technology Acceptance of Connected Services in the Automotive Industry

Telematics in the automotive industry are the most popular example of Connected Services. But despite their implementation in several million of vehicles worldwide, there has only been little consideration in research. Clemens Hiraoka analyzes the entire customer lifecycle from awareness, acceptance...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Hiraoka, Clemens (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:Inglés
Published: Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, 2009.
Edition:1st ed. 2009.
Series:Applied Marketing Science / Angewandte Marketingforschung,
Subjects:
Marketing.
Business.
Management science.
Business and Management.
Online Access:Texto Completo
Description
Summary:Telematics in the automotive industry are the most popular example of Connected Services. But despite their implementation in several million of vehicles worldwide, there has only been little consideration in research. Clemens Hiraoka analyzes the entire customer lifecycle from awareness, acceptance, and usage to the renewal of the service contract and uncovers the drivers in each of these stages. His evaluation gives a series of new implications for management and research.
Physical Description:XIX, 150 p. 55 illus. online resource.
ISBN:9783834983091
ISSN:2627-2008

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