European Retail Research 2008 / Volume 22 /

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer b...

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Détails bibliographiques
Cote:Libro Electrónico
Collectivité auteur: SpringerLink (Online service)
Autres auteurs: Swoboda, Bernhard (Éditeur intellectuel), Morschett, Dirk (Éditeur intellectuel), Rudolph, Thomas (Éditeur intellectuel), Schnedlitz, Peter (Éditeur intellectuel), Schramm-Klein, Hanna (Éditeur intellectuel)
Format: Électronique eBook
Langue:Inglés
Publié: Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, 2009.
Édition:1st ed. 2009.
Collection:European Retail Research,
Sujets:
Strategic planning.
Leadership.
Retail trade.
Sales management.
Business Strategy and Leadership.
Trade and Retail.
Sales and Distribution.
Accès en ligne:Texto Completo
Table des matières:
  • Social Media: A New Frontier for Retailers?
  • International Retail Divestment: Reviews, Case Studies and (E)merging Agenda
  • Exploring the Power of Adaptive Selling Techniques on Consumers' Buying Behaviour
  • Measurement of Attitude Toward Private Labels: A Replication and Extension
  • Determinants of Relationship Continuity between Fashion Retailers and Suppliers in Brazil
  • The Impact of Communication on Satisfaction and Loyalty in the Franchise System: Subjective Viewpoints of Franchisees
  • Multinationals in Central and Eastern Europe: A Case Study of International Expansion by a Slovenian Retailer
  • Potentials of RFID Application in Retailing: A Conjoint-based Preference Analysis
  • Retailing in France: Overview and Key Trends / What's up?
  • The Austrian Retail Market: A Profile.

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