European Retail Research 2008 / Volume 22 /

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer b...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: SpringerLink (Online service)
Otros Autores: Swoboda, Bernhard (Editor ), Morschett, Dirk (Editor ), Rudolph, Thomas (Editor ), Schnedlitz, Peter (Editor ), Schramm-Klein, Hanna (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, 2009.
Edición:1st ed. 2009.
Colección:European Retail Research,
Temas:
Strategic planning.
Leadership.
Retail trade.
Sales management.
Business Strategy and Leadership.
Trade and Retail.
Sales and Distribution.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Social Media: A New Frontier for Retailers?
  • International Retail Divestment: Reviews, Case Studies and (E)merging Agenda
  • Exploring the Power of Adaptive Selling Techniques on Consumers' Buying Behaviour
  • Measurement of Attitude Toward Private Labels: A Replication and Extension
  • Determinants of Relationship Continuity between Fashion Retailers and Suppliers in Brazil
  • The Impact of Communication on Satisfaction and Loyalty in the Franchise System: Subjective Viewpoints of Franchisees
  • Multinationals in Central and Eastern Europe: A Case Study of International Expansion by a Slovenian Retailer
  • Potentials of RFID Application in Retailing: A Conjoint-based Preference Analysis
  • Retailing in France: Overview and Key Trends / What's up?
  • The Austrian Retail Market: A Profile.

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