Loading…
International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /
This book is a must read for all those interested in building successful global brands and for all those interested in China and Chinese companies - A strange combination? No. Based on extensive research and interviews with Lenovo, Haier, TCL, Hisense and key decision makers worldwide, Sandra Bell g...
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Heidelberg :
Physica-Verlag HD : Imprint: Physica,
2008.
|
| Edition: | 1st ed. 2008. |
| Series: | Contributions to Economics,
|
| Subjects: | |
| Online Access: | Texto Completo |