Corporate Social Responsibility as an International Strategy

CSR, a concept aimed at determining the amount of responsibilities to be shouldered by private business toward stakeholder groups and society at large, deserves to be dealt with in considerable detail and not simply as another "PR fuzz" or marketing gag. As a model, CSR epitomises the old...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Keinert, Christina (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Heidelberg : Physica-Verlag HD : Imprint: Physica, 2008.
Edición:1st ed. 2008.
Colección:Contributions to Economics,
Temas:
Strategic planning.
Leadership.
Social policy.
Industrial organization.
Ethics.
Finance, Public.
Business Strategy and Leadership.
Social Policy.
Organization.
Moral Philosophy and Applied Ethics.
Public Economics.
Acceso en línea:Texto Completo

MARC

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245 1 0 |a Corporate Social Responsibility as an International Strategy  |h [electronic resource] /  |c by Christina Keinert. 
250 |a 1st ed. 2008. 
264 1 |a Heidelberg :  |b Physica-Verlag HD :  |b Imprint: Physica,  |c 2008. 
300 |a XVI, 154 p.  |b online resource. 
336 |a text  |b txt  |2 rdacontent 
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490 1 |a Contributions to Economics,  |x 2197-7178 
505 0 |a Overview Over the Historical Development -- Why Exactly has CSR Become a Necessity? -- CSR Conceptualisation -- Concrete CSR Measures: What can a Firm do? -- Major Potential Benefits of CSR Engagement -- Factors Impacting Upon CSR Engagement -- Conclusions. 
520 |a CSR, a concept aimed at determining the amount of responsibilities to be shouldered by private business toward stakeholder groups and society at large, deserves to be dealt with in considerable detail and not simply as another "PR fuzz" or marketing gag. As a model, CSR epitomises the old saying "business is business"; offering broader stakeholder management which can be seen as a competitive advantage. Increased financial performance and employee commitment are among the benefits the CSR model can offer corporations. This discussion presents practitioners and scholars with a unique examination of how firms can maximise productivity through the implementation of CSR programs. This publication discusses how CSR addresses business concerns of feasibility, barriers and drivers of internal and external practice; and whether a CSR program is likely to constitute a success or failure. 
650 0 |a Strategic planning. 
650 0 |a Leadership. 
650 0 |a Social policy. 
650 0 |a Industrial organization. 
650 0 |a Ethics. 
650 0 |a Finance, Public. 
650 1 4 |a Business Strategy and Leadership. 
650 2 4 |a Social Policy. 
650 2 4 |a Organization. 
650 2 4 |a Moral Philosophy and Applied Ethics. 
650 2 4 |a Public Economics. 
710 2 |a SpringerLink (Online service) 
773 0 |t Springer Nature eBook 
776 0 8 |i Printed edition:  |z 9783790825480 
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830 0 |a Contributions to Economics,  |x 2197-7178 
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950 |a Business and Management (R0) (SpringerNature-43719) 

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