A Risk-Benefit Perspective on Early Customer Integration

Customer integration in the early innovation phase has been considered the method of choice in theory and practice. Growing experience with the concept has shown unexpected side effects that may even outweigh its recognized advantages. Therefore, management needs to be able to assess in advance whet...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Kausch, Christoph (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:Inglés
Published: Heidelberg : Physica-Verlag HD : Imprint: Physica, 2007.
Edition:1st ed. 2007.
Series:Contributions to Management Science,
Subjects:
Industrial organization.
Econometrics.
Technological innovations.
Organization.
Quantitative Economics.
Innovation and Technology Management.
Online Access:Texto Completo
Table of Contents:
  • Literature review of key issues
  • Development of an analysis model for a risk-benefit balance
  • Case studies on early customer integration
  • Characteristics of successful early customer integration
  • Managerial recommendations for advisable envisaged customer integration
  • Conclusion.

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