Guanxi and Business Strategy Theory and Implications for Multinational Companies in China /

"Guanxi and Business Strategy" elaborates upon a topic of paramount importance to both academic scholars and managers doing business with China: the impact of personal relationships (guanxi) on business affairs. In the Chinese cultural and socio-economic environment, how are the ubiquitous...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Langenberg, Eike A. (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Heidelberg : Physica-Verlag HD : Imprint: Physica, 2007.
Edición:1st ed. 2007.
Colección:Contributions to Management Science,
Temas:
Industrial organization.
Entrepreneurship.
New business enterprises.
Culture-Study and teaching.
Business.
Management science.
Ethnology.
Culture.
Organization.
Cultural Studies.
Business and Management.
Regional Cultural Studies.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Introduction: The Ubiquitous Phenomenon of Guanxi; Review of Previous Research; Methodological Considerations
  • The Guanxi System: The Cultural Embeddedness Argument; Conceptualizing Guanxi; Transitory Considerations
  • Guanxi-Based Business Strategies: What Is Strategy? The Role of Sustainable Competitive Advantage; Typology of Guanxi-Based Business Strategies; Notes on Strategy Implementation
  • Discussion: Assessment from a Legal Perspective; Implications for Business Ethics; Outlook: Durability of Results.

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