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Innovation, Market Archetypes and Outcome An Integrated Framework /

Innovation is the key to firm competitiveness and growth yet studying innovation is much like the ancient parable about a group of blind men each touching a different part of an elephant. This book is a fresh new approach to understanding innovation - market linkages using one unified framework. The...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Sarkar, Soumodip (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:Inglés
Published: Heidelberg : Physica-Verlag HD : Imprint: Physica, 2007.
Edition:1st ed. 2007.
Subjects:
Online Access:Texto Completo
Table of Contents:
  • Innovation
  • Innovation and Markets: The Known Paths
  • Innovation: An Integrated Framework
  • Market Archetypes: the Fox, the Wolf, the Bear and the Sheep
  • Metamorphoses: Market Archetypes, Innovation and Integrated Dynamics
  • Sustaining Innovation: Staying Ahead
  • Staying Alive: Struggles in Innovation Space
  • Commoditization - The Sword of Damocles
  • Escape from Commoditization?
  • Mapping the Integrated Innovation Space: A Look at the Mirror
  • An Integrated Innovation Landscape.