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The Communicating Company Towards an Alternative Theory of Corporate Communication /
Corporate communication has developed as a domain of management, embracing fields like public relations and marketing communication. Most research on the topic has concentrated on positivist approaches, leading to a limited view. The purpose of this study is to review extant corporate communication...
| Cote: | Libro Electrónico |
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| Collectivité auteur: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
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Heidelberg :
Physica-Verlag HD : Imprint: Physica,
2007.
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| Édition: | 1st ed. 2007. |
| Collection: | Contributions to Management Science,
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| Accès en ligne: | Texto Completo |