The Communicating Company Towards an Alternative Theory of Corporate Communication /

Corporate communication has developed as a domain of management, embracing fields like public relations and marketing communication. Most research on the topic has concentrated on positivist approaches, leading to a limited view. The purpose of this study is to review extant corporate communication...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Hübner, Hartmut (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:Inglés
Published: Heidelberg : Physica-Verlag HD : Imprint: Physica, 2007.
Edition:1st ed. 2007.
Series:Contributions to Management Science,
Subjects:
Marketing.
Industrial organization.
Business.
Management science.
Psychology, Industrial.
Organization.
Business and Management.
Work and Organizational Psychology.
Online Access:Texto Completo

Internet

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