The Communicating Company Towards an Alternative Theory of Corporate Communication /
Corporate communication has developed as a domain of management, embracing fields like public relations and marketing communication. Most research on the topic has concentrated on positivist approaches, leading to a limited view. The purpose of this study is to review extant corporate communication...
Call Number: | Libro Electrónico |
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Main Author: | |
Corporate Author: | |
Format: | Electronic eBook |
Language: | Inglés |
Published: |
Heidelberg :
Physica-Verlag HD : Imprint: Physica,
2007.
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Edition: | 1st ed. 2007. |
Series: | Contributions to Management Science,
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Subjects: | |
Online Access: | Texto Completo |