Business Project Management and Marketing Mastering Business Markets /

Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineeri...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Corporate Author: SpringerLink (Online service)
Other Authors: Kleinaltenkamp, Michael (Editor), Plinke, Wulff (Editor), Geiger, Ingmar (Editor)
Format: Electronic eBook
Language:Inglés
Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2016.
Edition:1st ed. 2016.
Series:Springer Texts in Business and Economics,
Subjects:
Marketing.
Project management.
Accounting.
Industrial organization.
Project Management.
Organization.
Online Access:Texto Completo
Table of Contents:
  • Order Management
  • Inquiry Evaluation and Proposal Preparation
  • Pricing and Revenue Planning in the Project Business
  • Order Financing and Financial Engineering
  • Contract Management
  • Negotiation Management
  • Project Management
  • Project Cooperation.

Similar Items