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Retail Brand Equity and Loyalty Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing /
Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author analyzes which one of these has stronger effec...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2016.
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| Edición: | 1st ed. 2016. |
| Colección: | Handel und Internationales Marketing Retailing and International Marketing,
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| Temas: | |
| Acceso en línea: | Texto Completo |
MARC
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| 008 | 160906s2016 gw | s |||| 0|eng d | ||
| 020 | |a 9783658150372 |9 978-3-658-15037-2 | ||
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| 100 | 1 | |a Weindel, Julia Katharina. |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
| 245 | 1 | 0 | |a Retail Brand Equity and Loyalty |h [electronic resource] : |b Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing / |c by Julia Katharina Weindel. |
| 250 | |a 1st ed. 2016. | ||
| 264 | 1 | |a Wiesbaden : |b Springer Fachmedien Wiesbaden : |b Imprint: Springer Gabler, |c 2016. | |
| 300 | |a XXII, 195 p. 16 illus. |b online resource. | ||
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| 490 | 1 | |a Handel und Internationales Marketing Retailing and International Marketing, |x 2626-3335 | |
| 505 | 0 | |a Introduction -- Study 1: Sector-specific Antecedents of Retail Brand Equity -- Study 2: Reciprocity between Perceived Value and Retail Brand Equity -- Study 3: Interdependencies within Multichannel Retail Structures -- Final Remarks -- References -- Appendix. | |
| 520 | |a Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author analyzes which one of these has stronger effects on loyalty. Third, she addresses the interdependencies between brand beliefs, retail brand equity, and loyalty within multichannel retail structures. The study is forced through the knowledge that management of retail brands is highly valuable for scholars and managers, because retail brand equity is known to strongly influence consumer behavior in various contexts. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity. Contents Sector-Specific Antecedents of Retail Brand Equity Reciprocity Between Perceived Value and Retail Brand Equity Interdependencies Within Multichannel Retail Structures Target Groups Researchers and students focusing on retailing and marketing Executives and managers interested in the management of retail brands in brick-and-mortar and multichannel retail environments About the Author Dr. Julia Katharina Weindel received her doctoral degree from the University of Trier, where she worked at the Chair for Marketing and Retailing. | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Sales management. | |
| 650 | 1 | 4 | |a Marketing. |
| 650 | 2 | 4 | |a Sales and Distribution. |
| 710 | 2 | |a SpringerLink (Online service) | |
| 773 | 0 | |t Springer Nature eBook | |
| 776 | 0 | 8 | |i Printed edition: |z 9783658150365 |
| 776 | 0 | 8 | |i Printed edition: |z 9783658150389 |
| 830 | 0 | |a Handel und Internationales Marketing Retailing and International Marketing, |x 2626-3335 | |
| 856 | 4 | 0 | |u https://doi.uam.elogim.com/10.1007/978-3-658-15037-2 |z Texto Completo |
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