Media Convergence Handbook - Vol. 2 Firms and User Perspectives /

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The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence...

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Bibliographic Details
Call Number:Libro Electrónico
Corporate Author: SpringerLink (Online service)
Other Authors: Lugmayr, Artur (Editor), Dal Zotto, Cinzia (Editor)
Format: Electronic eBook
Language:Inglés
Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2016.
Edition:1st ed. 2016.
Series:Media Business and Innovation,
Subjects:
Advertising media planning.
Business information services.
Technological innovations.
Media Planning.
IT in Business.
Innovation and Technology Management.
Online Access:Texto Completo
Table of Contents:
  • Introduction
  • Impact of Convergence on Media Organizations and Markets
  • Media Production and Convergence
  • Media User Interfaces, Experiences and Perspectives
  • Convergence and Media Business Outlook.

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