Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing

In this book the authors describe their original research on the potential of both standard and high-resolution electroencephalography (EEG) for analyzing brain activity in response to TV advertising. When engineering techniques, neuroscience concepts and marketing stimuli converge in one research f...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Vecchiato, Giovanni (Author), Cherubino, Patrizia (Author), Trettel, Arianna (Author), Babiloni, Fabio (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:Inglés
Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013.
Edition:1st ed. 2013.
Series:Biosystems & Biorobotics, 3
Subjects:
Biomedical engineering.
Neurosciences.
Business.
Management science.
Biomedical Engineering and Bioengineering.
Neuroscience.
Business and Management.
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