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From Customer Retention to a Holistic Stakeholder Management System Living a Vision /
Being the fourth in the series on Stakeholder Management books, the current volume looks back at the beginnings of Stakeholder Management and how it has since developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from sev...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor Corporativo: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Berlin, Heidelberg :
Springer Berlin Heidelberg : Imprint: Springer,
2008.
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| Edición: | 1st ed. 2008. |
| Temas: | |
| Acceso en línea: | Texto Completo |
MARC
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|---|---|---|---|
| 001 | 978-3-540-77430-3 | ||
| 003 | DE-He213 | ||
| 005 | 20220118005741.0 | ||
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| 008 | 100301s2008 gw | s |||| 0|eng d | ||
| 020 | |a 9783540774303 |9 978-3-540-77430-3 | ||
| 024 | 7 | |a 10.1007/978-3-540-77430-3 |2 doi | |
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| 245 | 1 | 0 | |a From Customer Retention to a Holistic Stakeholder Management System |h [electronic resource] : |b Living a Vision / |c edited by Margit Huber, Susanne O'Gorman. |
| 250 | |a 1st ed. 2008. | ||
| 264 | 1 | |a Berlin, Heidelberg : |b Springer Berlin Heidelberg : |b Imprint: Springer, |c 2008. | |
| 300 | |a XVIII, 203 p. 88 illus. |b online resource. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
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| 505 | 0 | |a The Beginnings of TRI*M - a Personal Account -- The Food Industry: Using TRI*M for Product Improvement -- How Can Market Research Findings Lead to Lasting Improvements Within a Company? -- The TRI*M Principle-Applying It in the Public Sector -- Stakeholder Based Measuring and Management of CSR and Its Impact on Corporate Reputation -- Developing the Customer Experience Programme at UNITE: Working Towards the Integrated Approach -- TRI*M: Messe München (Munich Trade Fair) - Fit for the Future -- A Short History of Customer Retention - The TRI*M Benchmarking Database as an Experience Database -- How to Obtain the Voice of the Customer - Experiences with the Introduction of an Integrated Customer Retention System in the MAN Commercial Vehicles Group -- Firsthand Report of the Commerzbank on the Use of the TRI*M-System for the Employee Survey -- Monitoring of Transformation Processes Using the TRI*M Method -- Customer and Brand Loyalty Research - Two Separate Fields? -- How Does Customer Retention Work? -- Implementing the TRI*M Approach as a Stakeholder Management System for Russia's Largest Telecom Provider -- A Framework for Social Development Assessment. | |
| 520 | |a Being the fourth in the series on Stakeholder Management books, the current volume looks back at the beginnings of Stakeholder Management and how it has since developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses. Furthermore, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market. The reader benefits from a well-rounded account of articles that explain the entire process from data collection to implementation of actions derived from result analysis. | ||
| 650 | 0 | |a Customer relations-Management. | |
| 650 | 0 | |a Personnel management. | |
| 650 | 1 | 4 | |a Customer Relationship Management. |
| 650 | 2 | 4 | |a Human Resource Management. |
| 700 | 1 | |a Huber, Margit. |e editor. |4 edt |4 http://id.loc.gov/vocabulary/relators/edt | |
| 700 | 1 | |a O'Gorman, Susanne. |e editor. |4 edt |4 http://id.loc.gov/vocabulary/relators/edt | |
| 710 | 2 | |a SpringerLink (Online service) | |
| 773 | 0 | |t Springer Nature eBook | |
| 776 | 0 | 8 | |i Printed edition: |z 9783642096068 |
| 776 | 0 | 8 | |i Printed edition: |z 9783540846871 |
| 776 | 0 | 8 | |i Printed edition: |z 9783540774297 |
| 856 | 4 | 0 | |u https://doi.uam.elogim.com/10.1007/978-3-540-77430-3 |z Texto Completo |
| 912 | |a ZDB-2-SBE | ||
| 912 | |a ZDB-2-SXBM | ||
| 950 | |a Business and Economics (SpringerNature-11643) | ||
| 950 | |a Business and Management (R0) (SpringerNature-43719) | ||