Cita APA (7a ed.)

Kotler, P., & Pfoertsch, W. (2006). B2B Brand Management (1st ed. 2006.). Springer Berlin Heidelberg : Imprint: Springer.

Cita Chicago Style (17a ed.)

Kotler, Philip, y Waldemar Pfoertsch. B2B Brand Management. 1st ed. 2006. Berlin, Heidelberg: Springer Berlin Heidelberg : Imprint: Springer, 2006.

Cita MLA (8a ed.)

Kotler, Philip, y Waldemar Pfoertsch. B2B Brand Management. 1st ed. 2006. Springer Berlin Heidelberg : Imprint: Springer, 2006.