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The Marketing Challenge for Industrial Companies Advanced Concepts and Practices /
This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sal...
| Cote: | Libro Electrónico |
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| Format: | Électronique eBook |
| Langue: | Inglés |
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Cham :
Springer International Publishing : Imprint: Springer,
2016.
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| Édition: | 1st ed. 2016. |
| Collection: | Management for Professionals,
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| Accès en ligne: | Texto Completo |