Cruise Business Development Safety, Product Design and Human Capital /

This book addresses innovation management and product development in the cruise tourism industry. It explains how experience management has evolved from a strictly company-level, product- or service-focused tactical task to an industry-wide strategic challenge, and analyses the role of intangible re...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: SpringerLink (Online service)
Otros Autores: Papathanassis, Alexis (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cham : Springer International Publishing : Imprint: Springer, 2016.
Edición:1st ed. 2016.
Temas:
Tourism.
Management.
Marketing.
Industrial Management.
Personnel management.
Business ethics.
Service industries.
Tourism Management.
Human Resource Management.
Business Ethics.
Services.
Acceso en línea:Texto Completo

MARC

LEADER 00000nam a22000005i 4500
001 978-3-319-27353-2
003 DE-He213
005 20220117090407.0
007 cr nn 008mamaa
008 160420s2016 sz | s |||| 0|eng d
020 |a 9783319273532  |9 978-3-319-27353-2 
024 7 |a 10.1007/978-3-319-27353-2  |2 doi 
050 4 |a G154.9-155.8 
050 4 |a HD28-70 
072 7 |a KNSG  |2 bicssc 
072 7 |a BUS081000  |2 bisacsh 
072 7 |a KNSG  |2 thema 
082 0 4 |a 338.4791  |2 23 
082 0 4 |a 658  |2 23 
245 1 0 |a Cruise Business Development  |h [electronic resource] :  |b Safety, Product Design and Human Capital /  |c edited by Alexis Papathanassis. 
250 |a 1st ed. 2016. 
264 1 |a Cham :  |b Springer International Publishing :  |b Imprint: Springer,  |c 2016. 
300 |a XII, 278 p. 64 illus., 44 illus. in color.  |b online resource. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
347 |a text file  |b PDF  |2 rda 
505 0 |a Part I: Cruise Safety -- Part II: Cruise Design - Business Models, Destinations and Products -- Part III: Human Capital - Training, Education and Research. 
520 |a This book addresses innovation management and product development in the cruise tourism industry. It explains how experience management has evolved from a strictly company-level, product- or service-focused tactical task to an industry-wide strategic challenge, and analyses the role of intangible reputational aspects of cruise experiences, as well as peripheral components and stakeholders, as increasingly important factors for customer acquisition and retention. Safety and risk issues are a central theme, as well as the cruise sector's environmental and socio-economic impacts. Lastly, the book considers the increasing size of cruise vessels and the accompanying standardisation of facilities and itineraries, in conjunction with the hybridisation of cruise passengers in connection with expanding the competitive boundaries and intensity of competition in the cruise sector. The book approaches these issues as more than a mere public relations campaign, recognising the fact that they have since become the very essence of strategic cruise business development. 
650 0 |a Tourism. 
650 0 |a Management. 
650 0 |a Marketing. 
650 0 |a Industrial Management. 
650 0 |a Personnel management. 
650 0 |a Business ethics. 
650 0 |a Service industries. 
650 1 4 |a Tourism Management. 
650 2 4 |a Marketing. 
650 2 4 |a Industrial Management. 
650 2 4 |a Human Resource Management. 
650 2 4 |a Business Ethics. 
650 2 4 |a Services. 
700 1 |a Papathanassis, Alexis.  |e editor.  |0 (orcid)0000-0001-9370-1161  |1 https://orcid.org/0000-0001-9370-1161  |4 edt  |4 http://id.loc.gov/vocabulary/relators/edt 
710 2 |a SpringerLink (Online service) 
773 0 |t Springer Nature eBook 
776 0 8 |i Printed edition:  |z 9783319273518 
776 0 8 |i Printed edition:  |z 9783319273525 
776 0 8 |i Printed edition:  |z 9783319801193 
856 4 0 |u https://doi.uam.elogim.com/10.1007/978-3-319-27353-2  |z Texto Completo 
912 |a ZDB-2-BUM 
912 |a ZDB-2-SXBM 
950 |a Business and Management (SpringerNature-41169) 
950 |a Business and Management (R0) (SpringerNature-43719) 

Ejemplares similares