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Celebrating America's Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference /
This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn't matter who you are, where you are or what you are doing, you cannot escape it. In these times of instantaneous news, informati...
| Cote: | Libro Electrónico |
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| Format: | Électronique eBook |
| Langue: | Inglés |
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Cham :
Springer International Publishing : Imprint: Springer,
2016.
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| Édition: | 1st ed. 2016. |
| Collection: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
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| Accès en ligne: | Texto Completo |