Celebrating America's Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference /

This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn't matter who you are, where you are or what you are doing, you cannot escape it. In these times of instantaneous news, informati...

Description complète

Détails bibliographiques

Cote:	Libro Electrónico
Collectivité auteur:	SpringerLink (Online service)
Autres auteurs:	Kim, Kacy Kyungok (Éditeur intellectuel)
Format:	Électronique eBook
Langue:	Inglés
Publié:	Cham : Springer International Publishing : Imprint: Springer, 2016.
Édition:	1st ed. 2016.
Collection:	Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Sujets:	Marketing. Strategic planning. Leadership. Sales management. Business Strategy and Leadership. Sales and Distribution.
Accès en ligne:	Texto Completo