Online Brand Communities Using the Social Web for Branding and Marketing /

This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing...

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Détails bibliographiques
Cote:Libro Electrónico
Auteurs principaux: Martínez-López, Francisco J. (Auteur), Anaya, Rafael (Auteur), Aguilar, Rocio (Auteur), Molinillo, Sebastián (Auteur)
Collectivité auteur: SpringerLink (Online service)
Format: Électronique eBook
Langue:Inglés
Publié: Cham : Springer International Publishing : Imprint: Springer, 2016.
Édition:1st ed. 2016.
Collection:Progress in IS,
Sujets:
Marketing.
Electronic commerce.
Business information services.
e-Commerce and e-Business.
IT in Business.
Accès en ligne:Texto Completo

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