Wine Positioning A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World /

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This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing o...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Mora, Pierre (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:Inglés
Published: Cham : Springer International Publishing : Imprint: Springer, 2016.
Edition:1st ed. 2016.
Series:Management for Professionals,
Subjects:
Marketing.
Agriculture.
Communication in organizations.
International economic integration.
Globalization.
Corporate Communication.
Emerging Markets and Globalization.
Online Access:Texto Completo
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Wine positioning : a handbook with 30 case studies of wine brands and wine regions in the world /
by Mora, Pierre, 1955-
Published 2016
Texto completo
Electronic eBook
Show all versions (2)

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