Customer Value Generation in Banking The Zurich Model of Customer-Centricity /

The banking sector is undergoing a process of fundamental transformation - mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century's banking environm...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Auge-Dickhut, Stefanie (Author), Koye, Bernhard (Author), Liebetrau, Axel (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:Inglés
Published: Cham : Springer International Publishing : Imprint: Springer, 2016.
Edition:1st ed. 2016.
Series:Management for Professionals,
Subjects:
Finance.
Corporate governance.
Industrial organization.
Financial Economics.
Corporate Governance.
Organization.
Online Access:Texto Completo
Table of Contents:
  • New Rules: The Drivers of Future-Viable Banking
  • From Classic Business Models to a Customer-Centred Banking Architecture
  • Change: The Path to a Future-Viable Bank Architecture (With a Significant Contribution by Charlotte Götz)
  • Guidelines for Future-Viable Business Models.

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