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Cultural Perspectives in a Global Marketplace Proceedings of the 2010 Cultural Perspectives in Marketing Conference /
This volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme Cultural Perspectives in a Global Marketplace. This volume presents papers on various topics including marketing management, marketing strategy, and consumer beh...
| Cote: | Libro Electrónico |
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| Collectivité auteur: | |
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| Format: | Électronique eBook |
| Langue: | Inglés |
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Cham :
Springer International Publishing : Imprint: Springer,
2016.
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| Édition: | 1st ed. 2016. |
| Collection: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
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| Sujets: | |
| Accès en ligne: | Texto Completo |