Strategic Communication for Sustainable Organizations Theory and Practice /

This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability in their interactions with colleagues, employees, supply chain partners, and external stakeholders. It develops essential insights on the basis of an extensive review of relevant th...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Allen, Myria (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:Inglés
Published: Cham : Springer International Publishing : Imprint: Springer, 2016.
Edition:1st ed. 2016.
Series:CSR, Sustainability, Ethics & Governance,
Subjects:
Business ethics.
Communication.
Sustainability.
Environmental management.
Strategic planning.
Leadership.
Public administration.
Business Ethics.
Media and Communication.
Environmental Management.
Business Strategy and Leadership.
Public Administration.
Online Access:Texto Completo
Table of Contents:
  • Sustainability and Communication
  • Changing Paradigms, Shifting Societal Discourses and Organizational Responses
  • Legitimacy, Stakeholders and Strategic Communication Efforts
  • Understanding Pro-environmental Behavior: Models and Messages
  • Transformational Organizational Change, Reinforcing Structures and Formal Communication
  • Using Communication to Create Environments That Empower Employees
  • Facilitating Group Collaboration and Enhancing Supply Chain Conversations
  • Our Shared Journey Towards Sustainability.

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