Market Entry into the USA Why European Companies Fail and How to Succeed /
This book connects a buying psychology driven by American beliefs and values with a company's go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind t...
Cote: | Libro Electrónico |
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Auteurs principaux: | , |
Collectivité auteur: | |
Format: | Électronique eBook |
Langue: | Inglés |
Publié: |
Cham :
Springer International Publishing : Imprint: Springer,
2016.
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Édition: | 1st ed. 2016. |
Collection: | Management for Professionals,
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Sujets: | |
Accès en ligne: | Texto Completo |
Table des matières:
- The Case for Culture in Expansion Strategy
- Your Company's Value Proposition in the US
- Defining and Exploring in the US Market
- Determining the Organization's Cultural Fit in the US
- Ready to Go to the US? - Key Strategic Steps
- Sustaining Your Business Investment in the US.