Market Entry into the USA Why European Companies Fail and How to Succeed /

This book connects a buying psychology driven by American beliefs and values with a company's go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind t...

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Détails bibliographiques
Cote:Libro Electrónico
Auteurs principaux: Drews, Ralf (Auteur), Lamson, Melissa (Auteur)
Collectivité auteur: SpringerLink (Online service)
Format: Électronique eBook
Langue:Inglés
Publié: Cham : Springer International Publishing : Imprint: Springer, 2016.
Édition:1st ed. 2016.
Collection:Management for Professionals,
Sujets:
Marketing.
Strategic planning.
Leadership.
Cultural property-Protection.
Marketing research.
Business intelligence.
Business Strategy and Leadership.
Cultural Resource Management.
Market Research and Competitive Intelligence.
Accès en ligne:Texto Completo
Table des matières:
  • The Case for Culture in Expansion Strategy
  • Your Company's Value Proposition in the US
  • Defining and Exploring in the US Market
  • Determining the Organization's Cultural Fit in the US
  • Ready to Go to the US? - Key Strategic Steps
  • Sustaining Your Business Investment in the US.

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