Market Entry into the USA Why European Companies Fail and How to Succeed /

This book connects a buying psychology driven by American beliefs and values with a company's go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind t...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Drews, Ralf (Author), Lamson, Melissa (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:Inglés
Published: Cham : Springer International Publishing : Imprint: Springer, 2016.
Edition:1st ed. 2016.
Series:Management for Professionals,
Subjects:
Marketing.
Strategic planning.
Leadership.
Cultural property-Protection.
Marketing research.
Business intelligence.
Business Strategy and Leadership.
Cultural Resource Management.
Market Research and Competitive Intelligence.
Online Access:Texto Completo

Internet

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