Social Commerce Marketing, Technology and Management /

This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Turban, Efraim (Author), Strauss, Judy (Author), Lai, Linda (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:Inglés
Published: Cham : Springer International Publishing : Imprint: Springer, 2016.
Edition:1st ed. 2016.
Series:Springer Texts in Business and Economics,
Subjects:
Business information services.
Marketing.
Operations research.
IT in Business.
Operations Research and Decision Theory.
Online Access:Texto Completo

Internet

Texto Completo

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