Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference

This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education...

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Bibliographic Details
Call Number:Libro Electrónico
Corporate Author: SpringerLink (Online service)
Other Authors: Gitlow, Howard S. (Editor), Wheatley, Edward W. (Editor)
Format: Electronic eBook
Language:Inglés
Published: Cham : Springer International Publishing : Imprint: Springer, 2016.
Edition:1st ed. 2016.
Series:Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Subjects:
Marketing.
Strategic planning.
Leadership.
Sales management.
Business Strategy and Leadership.
Sales and Distribution.
Online Access:Texto Completo

Internet

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