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Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education...
| Cote: | Libro Electrónico |
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| Collectivité auteur: | |
| Autres auteurs: | , |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Cham :
Springer International Publishing : Imprint: Springer,
2016.
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| Édition: | 1st ed. 2016. |
| Collection: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
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| Sujets: | |
| Accès en ligne: | Texto Completo |