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Managing Media Firms and Industries What's So Special About Media Management? /
This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management pract...
| Call Number: | Libro Electrónico |
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| Corporate Author: | |
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Cham :
Springer International Publishing : Imprint: Springer,
2016.
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| Edition: | 1st ed. 2016. |
| Series: | Media Business and Innovation,
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| Subjects: | |
| Online Access: | Texto Completo |