Social Media Audit Measure for Impact /

Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social me...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gattiker, Urs E. (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Springer New York : Imprint: Springer, 2013.
Edición:1st ed. 2013.
Colección:SpringerBriefs in Computer Science,
Temas:
Business.
Management science.
Application software.
Advertising media planning.
Business information services.
Electronic commerce.
Business and Management.
Computer and Information Systems Applications.
Media Planning.
IT in Business.
e-Commerce and e-Business.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Introduction
  • Cost Analysis: Facebook and Google Plus
  • Preparing for the Social Media Audit
  • Scope and Focus of the Social Media Audit
  • Develop and Manage Process
  • Governance, Compliance and Maintenance of the Process
  • Evaluating the Process - Quality Assurance
  • Continuous Improvement
  • Conclusion.

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